DS4B 202A-R: Shiny Developer with AWS

The cover is amazing.

These reviews are fantastic.

Why aren’t you happy? with What about the sales?

This course goes beyond Amazon Ads. It covers every aspect of the book industry that makes your books appealing to readers. It’s also about the MINDSET required to perform the ANALYSIS in order to maximize your ROI. (Even if you hate math)

Prerequisite: You must read Mastering Amazon Advertising: An Author’s Guide

NEW 2019: Two Lectures on Facebook Ads Coming in September

Advanced Ad ROI Calculator

Don’t make the same mistakes again!

Bonus Material: Ad Naming Tools

It saves time and eliminates duplicates.

Your ad copy can be stored to make it easier for people to find it.

ACCESS Brian D. Meeks. I love helping authors. I can help you set up tools or analyze your data one-on-one.

Download immediately DS4B 202A-R – Shiny Developer with AWS

There’s also a private FB group for you to hang out with The other students!

Course Curriculum

Lecture 1: Introduction

Video – Introduction
Recorded – Lecture: Setting Expectations-minutes)

We’ll set our goals.

This is not a course to be considered an “A” Course. “EASY” button. Before day 1 it will be expected that you’ve read the entire textbook, Mastering Amazon Ads: An Author’s Guide .

I will lay out what we’re going to cover and how you should be prepared to change your mind set about numbers.

Analyzing is mainly about being curious.

Lecture 2: Analyzing sponsored product ads

Video – Analysis 101_Lecture 2.
Video – Analysis 101_Lecture2 pt
Recorded – Lecture: Analyzing Sponsored Ad for Henry Wood Detective Agency-minutes)

This lecture is about an advertisement that only 99% of people wouldn’t be able TO CORRECTLY analyse.

This is a great example of why ACoS should not be trusted. You’ll begin to see how to view your ads to CONFIDENTLY determine your next move.

We’ll discuss:

Minimum Possible Downloads
ROI
Projectioned ROI
Calculating baselines for organic sales
Advanced Ad ROI Calculator Tool

When you’re done you’ll be able to ACCURATELY determine if an ad is a PASS or FAIL.

Lecture 3: First Book Free Research

Video – Analysis 101_Lecture 3.
Recorded – Lecture: Can First Book Free Ads be Profitable? (45 – minutes)

This lecture covers a Sponsored Product advertisement on a First Book FREE, which is WIDE. This means that there is no page read revenue.

Also, the book that we ran the ads on had decent organic downloads and was well read. This is why you need to do a lot more.-Deep analysis

To make it simple to comprehend, we take each step one at a time.

How to calculate LONG-The TERM impact of the books in the series.

This is a complicated analysis, but it will show you the methodology YOU can use.

We’ll discuss:

Graphs with Trend lines for making analysis EASIER
Analyzing each book in the series can help determine if REVENUE has increased.
21-Day Moving Average
Analytical Reading Habits are Important

Lecture 4: Calculating Read through

Recorded – Analysis 101_Lecture 4

It is essential to understand the TOTAL VALUE for a new reader.

We will talk about the steps required to determine the read-through value for sales and KU pages reads so you can use this in your analysis.

This information is crucial for a successful analysis.

This can make the difference between getting the correct answer or not.

We’ll discuss:

This task is easy to complete if you follow the steps.

Lecture 5: Using AMS 4.2’s Reports

Recorded – Lecture: Learn to Calculate Description Conversion Rate (45 – minutes)

Planning and analysis are made easier by knowing the conversion rate of descriptions.

Download immediately DS4B 202A-R – Shiny Developer with AWS

This information is essential for all stand-alone books, boxed collections, and the first book in a series.

We’ll discuss:

This task is easy to complete if you follow the steps.

Lecture 6: Description Copywriting Theory

Recorded – Lecture: Description Copywriting Theory (45 – minutes)

Optimization of your description is key to success with Advertising of any kind. We’ll discuss how to go from 1:30 to 1:10 conversion rate.

If your current description is only a synopsis, You are doing it wrong. You’re costing yourself MONEY!

We’ll discuss:

Hooks
Formatting
Paragraph length
Calls-To-Act Now

Lecture 7: Back Matter Optimization

Recorded – Back Matter Optimization (45 – minutes)

This research is completely new in regards to back matter and its impact on reading through.

This is a crucial concept for building your readership. The ones who have read beyond book one are more likely become loyal readers over time.

We’ll discuss:

The data from the first two of my tests.
This is why I think this method is more effective in convincing people to book 2
Here are some things you can do to help your back.

Lecture 8: Bookbub Promotion Strategies

Recorded – Bookbub Promotion Strategies (45 – minutes)

What is the point of Bookbub promotions?

What can be done to increase your chances of being a successful applicant? “yes” Bookbub

Lecture 9: Keywords and Your Book’s meta data

Recorded – Keyword and Your Book’s Meta Data (45 – minutes)

We’ll talk more about my research and the controlled tests that I performed to get Mastering Amazon Ads, An Author’s Guide (and a few others) page 1 of all of my meta data keywords.

Let me talk about how I can use my list to do a similar test for your next launch.

Lecture 10: Keywords and KDP Rocket

Recorded – Understanding KDP Rocket for Keywords (45 – minutes)

This discussion will cover how KDP rocket can help make your life easier.

As an author, time management can be a problem. If we can decrease the amount of fussing, it will help. with If keywords are used, there will be more time to write. This lecture focuses on this topic.

Lecture 11: 99 Cents vs. $4.99 After Analysis

Recorded – 99 cent vs. $4.99 Before and After analysis (45 – minutes)

This lecture is all about thinking like an Analyst and will improve your understanding of the subject.

Most people find analysis difficult. This lecture is a deep dive into the mechanics of analysis. We have been discussing different aspects all semester.

Lecture 12: Introduction to ads for.Co.UK

Recorded – Introduction to Ads for Amazon in the UK (45 – minutes)

This article will show you how to set up an account that allows you to place ads in the UK.

This is the next frontier for AMS advertisements.

Lecture 13: Analyzing U.K. Ads

Recorded – Analyzing U.K. Ads (45 – minutes)

We examine the advertisements of one student.

The lecture is meant to help people understand U.K. advertisements and provide a deeper understanding of analysis methodologies.

 

Your Instructor

Brian Meeks
Brian Meeks

He is the author of Mastering Amazon Ads: A Guide for Authors. He can help people find the right readers for their books.

Course Curriculum

Facebook Ads 2019

Introduction to Facebook Ads – 2019 – Live on September 11, 2019 (77.20)

Facebook Ads Analysis 2019 – Understanding The Numbers: TBD

Lecture 1 – Introduction

Lecture 1 (Nov 16, 2005) (5:37).

Intro Recorded Live Lecture starting Nov 12 (51.37)

Section I

Download it immediately DS4B 202A-R – Shiny Developer with AWS

Advanced Ad ROI Calculator Tutorial (6.44)

Advanced Ad ROI Calculator Version 1.01 Master

Excel Fun and Useful Tricks

Lecture 2 – Analyzing sponsored product ads

Lecture 2 Video pt 1 (6:46)

Lecture 2 Video pt 2 (9:23)

Lecture 2 Live Lecture Recorded (80.15)

Excel Tips for Beginners

Lecture 3: First Book Free Research (Dec 7, 2017).

Video: First Book Free of Charge Research (14.48)

Bonus: Ad Naming Software – Never again have duplicate names

Lecture 3 – Recorded live lecture (55:43).

AMS Tool Setup Instructions (66.20)

Lecture 4 – Calculating Read Through

Lecture 4: Calculating Read Through (3.39)

Lecture 4: Recording the Calculating Read Through (49.22)

MAA Reading Through Calculator

Section 5: Bonus (Using the Reports of the AMS4.2 Tool)

Lecture 5 – AMS Tool – Working with Reports (71.26)

Lecture 6 – Description Copywriting Theory

Lecture 6: Description Examples

Lecture 6 – Recording (63:37)

Lecture 7 – Back Matter Optimization

Lecture 7 – Back Matter Optimization (65:05)

Back Matter Examples

Section 8 – Bookbub Promotion Strategies

Lecture 8 – Bookbub Promotion Strategy (Replay) (62.54)

Lecture 9: Keywords and Your Book’s Meta Data

Lecture 9: Keywords and Your Book’s Meta Data 68:32

Lecture 10: Understanding KDP Rocket Keywords

Lecture – Recorded Live (69:04).

Lecture 11: 99 Cents vs. $4.99 before and after analysis

Lecture 11 – 99 Cent vs. 4.99 Analysis (62.18)

Lecture 12: Introduction to Ads for the.CO.UK

Lecture 12: Introduction to Ads For.CO.UK (74.41)

Lecture 13 – Analyzing U.K. Ads

Lecture 13 –Recorded Live- Analyzing U.K. Ads

Most Frequently Asked Questions

Download immediately DS4B 202A-R – Shiny Developer with AWS

What time does the course start?
The course begins right now and will never end! It is completely self-directed.-You can choose when you want to start and finish your online course.
How long can I access the course?
How does lifetime access sound to you? Once you enroll, you will have unlimited access to this course on all your devices.
What happens if I am not happy? with What is the course?
We wouldn’t want to see you unhappy. Unsatisfied? with We will refund your entire purchase if you contact us within the first 30 days.

Here’s what you’ll get in DS4B 202A-R – Shiny Developer with AWS

Learn more https://archive.is/1gDGv