This self-paced course equips you with the fundamentals and the processes needed to become a GrowthMaster that drives repeatable and sustainable growth.

• marketing leaders
• heads of growth
• founders
• CXOs and directors
• other experienced growth contributors

• learn the steps in defining specific growth objectives
• learn the process of analyzing growth levers, generating and documenting ideas, prioritizing them and reporting their results
• know the qualities that every good GrowthMaster must possess
• be able to structure a growth team and a weekly growth meeting
• pull it all together to deliver results

NEW: All course attendees that score a 90% or higher on the final test will receive a Growth University GrowthMaster Certification.

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  Introduction to Section 3 – The Growth Process (0:35)

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  Lecture: What’s an Effective Growth Process (2:27)

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  Lecture: The Growth Testing Process (2:21)

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  Lecture: Analyze the Situation (1:48)

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  Lecture: Idea Generation for Objectives (4:24)

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  Lecture: Inputs That Drive Growth Ideas (3:49)

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  Lecture: Prioritize in Weekly Growth Meeting (4:07)

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  Lecture: Launch Tests (3:47)

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  Lecture: Analyze Tests and Report Progress (3:27)

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  Lecture: Easy Access to Testing History (1:55)

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  Lecture: Test Analysis Leads to New Ideas (1:29)

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  Lecture: Repeat to Achieve Objectives (1:33)