Before: $455 in sales per email ? After: $5,400 in sales per email ?
The amount of emails sent out was not changed. The amount of money spent on marketing was not changed. The set of customers was not changed.
The only thing that was changed was the copy in the emails.
Now imagine the same principles that increased the effectiveness of those emails was applied to every aspect of your own business:
Good copywriting applied to your emails. Good copywriting applied to your web pages. Good copywriting applied to your sales emails. Good copywriting applied to your Facebook Ads. Good copywriting applied to your support emails. Good copywriting applied to your phone scripts. Good copywriting applied to your advertising.
If you could increase each aspect of your marketing by a few percent each, the compounding results are insane.
Here’s an example of a physical services business, a power washing company, that tried to advertise in their area using only flyers. They tried to make “pretty looking” flyers, sent them out, and the results were disastrous ($0.00 in sales).
After studying some copywriting techniques, they realized a slightly different angle could drastically improve revenue. Here’s the changes they made (Before/After):