Paul Koks – Google Analytics Setup Mastery

Paul Koks – Google Analytics Setup Mastery

For Paul Koks – Google Analytics Setup Mastery

This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.

So that you can make smarter data-driven business decisions and improve your KPIs.

This course suits you if…

• You are relatively new in this field and want to put in the work to gain in-demand skills.
• You want to get the most out of your Google Analytics setup.
• You want to improve the KPIs for your organization or clients.
• You (want to) offer audits and setups as a service or need to provide reports to your clients.
• You want to polish your Analytics skills and keep your knowledge up to date.

Here’s a breakdown of the modules:

Module 1: Measurement Plan

• Identify your “Why” and set up a measurement plan first.
• The role of business objectives, goals and KPIs.
• Several examples to get started or improve your existing measurement plan.

Module 2: Tracking Code

• The basic tracking code and different options for implementing it.
• Tracking code enhancements.
• How Google Analytics and cookies work.
• Recommended tools to perform tracking code scans.

Module 3: Account Setup

• How to define a Google Analytics account structure that best fits your organization.
• Best practices for the account, property and views setup.
• Introduction to filters and recommendations on how to get started.
• How access rights work, including strategies to protect your data and collaborate in the best possible way.

Module 4: Campaign Tracking

• Master the ins and outs of campaign tracking.
• How to recognize and solve campaign tracking issues.
• How the campaign timeout setting can make or break your data insights.

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